Caroline Slaughter feels a responsibility to tell the truth in her work.
With her films that impact, raising awareness around social issues to ignite conversation and champion change.
In branded content Caroline’s mission for truth translates as authenticity in her work. She uses her comprehension of story to connect to a brand’s mission and values, conceptualizing a story aligned with the brand, then visually capturing moments of emotion to bring the brand’s story to life.
Caroline graduated from the New School University in New York and has worked in all facets of the industry from actor - producer - screenwriter - casting director. Her experience lends itself to her thorough understanding of story and contributes to a seamless process when working with her.
As a voiceover Caroline has voiced for brands including Holiday Inn, Subway, IBM, Ford, Facebook, and Sports Authority. Clients have said, Caroline doesn’t just sell a product, she makes you believe in it… Her experience as a voiceover in major advertising campaigns has strengthened her capability as a director for branded content, giving her insight into a campaign’s scope, impact and connectivity between the consumer and brand.
If you end up with the story you started with, you weren’t listening along the way…This is a quote Caroline adheres to in her work because she believes in the intuitive creative process, which is not to control, but to allow a story to unfold. Caroline uses her grounded approach to holistic modalities like reiki, ayurveda, human design and energetics in her creative process, which help sustain her in a competitive industry, but more importantly, enable her to tap into the truth in her work.